Gordon Davies Real Estate - Marketing Choices

Marketing Choices

AUCTION:
A set cost and marketing period. A predetermined deposit and settlement date. Very good for properties in high demand that will generate competition.

TENDER:
A detailed contract is prepared with some terms fixed & others flexible. A time and date is set for final submission. Usually for more complex sites. Different conditions can be further negotiated.

HIGH PROFILE:
Where an expensive marketing campaign is worked out. A lot of money is spent on huge signs, several full page advertisements and big lineage adverts. Expensive brochures & letterdrops etc.

PRIVATE TREATY:
The property is advertised at a pre-determined price. Buyers are free to offer any price on any terms and conditions they want. Then counter offers go back and forth until the property is sold or put back on the market.

SILENT SALE:
Where a seller asks an agent to find a buyer without advertising or marketing because they don’t want the general public knowing their house is on the market. Difficult but sometimes occurs.

LOW PROFILE:
More low key, smaller signs, cheaper advertisements and brochures. They wish to spend less money and don’t believe they will achieve a higher price by spending more.

EXPRESSIONS OF INTEREST:
No prices set. Sometimes an 'indicative price range' is given. A final date to submit offers, on any basis, is set. The best offer by the date may or may not be accepted. Sometimes a very good offer comes in early and the owner sells at that price.

PRIVATE SALE:
Where a seller thinks they can save the agent's fee. Very few sellers can negotiate a good price because they are emotionally involved. Often properties sold in this manner are sold for less than the net price an agent could negotiate. Often agents give their house to others to sell.

QUIET SALE:
The property is advertised without address or home opens. Inspections by appointment only. For sellers who don’t want neighbours or 'sticky beaks' viewing.